Sponsorship
- Farm Aid V: Various Sponsors
- George Strait: Anheuser-Busch, Inc.
Bud/Bud Light - renewed every year for 16 years
- Hallmark:
- Steven Curtis Chapman Christmas CD
- James Taylor Christmas CD
- Martina McBride Valentine CD
- Olivia Newton-John Breast Cancer Awareness CD
- Michael McDonald - Christmas CD
- Michael Buble' - Valentine CD
- Sara Evans - Mother's Day CD
- The Beach Boys - Father's Day/Summer
- George Strait - Christmas CD
- Josh Groban - Valentine CD
- Barry Manilow - Christmas CD
- Reba McEntire - Valentine CD
- Sheryl Crow - Christmas CD
- K.D. Lang: MAC Cosmetics
- Mark Chesnutt: Anheuser-Busch, Inc.
- Six Flags Theme Parks (all eight parks)
- Universal Concerts Venue Sponsorships (numerous including: Budweiser, American Airlines, Lucky Markets, Pontiac, Ford, GMC, Pabst Blue Ribbon, all multiple year deals)
- Universal Studios & Theme Parks (9 Global Properties)
- Universal City Walk (Maxwell House Coffee, multiple year deal. Launched Microsoft Xbox)